The Nitto ATP Finals Fan Village is a hub where spectators can relax before and after taking in the intense on-court action, but it also provides the opportunity to discover more about title sponsor Nitto’s exciting sustainability initiatives.

Leg-powered and arm-powered energy-generating bikes have been set up in the Nitto booth, encouraging fans to have a go at producing their own power to gain a greater understanding of what is required to generate clean, sustainable energy. The reward for fans who generate five watts of energy on the bikes is a coin to slot into the nearby giant Gashapon for a prize.

One such fan trying out the arm-powered generators at the Nitto booth was Razvan Constantin. The Rafael Nadal fan from Romania was impressed with the energy-generating bikes that demonstrate the importance of electric power.

“It’s interesting, because they produce energy, and it is very good,” said Constantin, who was in the fan village after watching Nadal defeat Casper Ruud at the Pala Alpitour. “It is something new and very good, so why not? You can also [produce electricity] for bulbs for your home and things like this, so it’s very interesting.”

Photo Credit: Siobhan Hennessy
Standing near to the bikes is another attraction set up by Nitto to promote sustainability, the Future Wish Tree. Fans can hang messages on the tree containing their wishes for the future of Earth and society.

For the second consecutive year, the rubbish bins installed at the fan village are powered by solar panels to compress the waste inside and manage their capacity. These bins are revolutionary in terms of efficiency of waste management, and they also contribute to raising awareness of waste separation among fans visiting the venue.

Photo Credit: Siobhan Hennessy
Nitto is spreading the word about sustainability beyond the tournament venue, too. At Turin’s Hotel NH Torino Piazza Carlina, Nitto showcases some of its products being recognised as friendly to the environment and human life. The Nitto Group has a long history of contributing to the improvement of the global environment and society, through customer-oriented innovation.

Now Nitto created a new recognition scheme for its products, which certifies the positive contributions those products offer to the global environment and planet, PlanetFlags™, or to an improvement of people’s lifestyle, HumanFlags™.

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