Tennis Data Innovations (TDI) has engaged Champion Data to develop the Tennis Sport Data Platform (TSDP), a critical piece of its technology framework set to transform the way tennis data is collected, analysed and consumed.
Champion Data is a company with more than 20 years’ experience delivering sports data and related services to broadcasters, sports organisations and betting providers across multiple sports including football, golf, horse racing, AFL and lacrosse. The collaboration marks the latest step in TDI’s growth plans, which include delivering significant enhancements to tennis data capabilities alongside major growth in the value of its rights deals.
The TSDP will enable TDI to ingest, merge and distribute multiple live data sources from professional tennis, including umpire scoring and player & ball tracking data, at ultra-low latency. This puts TDI in position to directly serve the needs of its customers, including media, betting partners, players and fans as well as the capability to service other tennis bodies in future. Players and fans alike will benefit from the rich stream of content generated by the platform, as the stories behind pivotal moments in tennis are told through data.
The TSDP will also serve as a rich and accessible archive of historical data sets, in addition to providing an open ‘sandbox’ environment to enable third parties to innovate with tennis data.
David Lampitt, CEO of TDI, said: “We’re delighted to be working with Champion Data to create a game-changing platform for tennis data. Our goal is not only to deliver the most accurate and reliable tennis data but also transform the way in which these assets can be managed, enabling new narratives and storytelling possibilities for the tennis industry. Champion Data are specialists in the field, bringing together their extensive experience in data and analytics with our vision for the future of tennis.”
Chris Hume, Director of Champion Data, said: “Champion Data is thrilled to be appointed as the Official Data Platform provider to TDI. To be entrusted to deliver such a progressive and important project, at a pivotal time for the ATP and the world of Tennis, is a privilege. We work closely alongside sports rights holders to enable and support their vision around data integrity, to deliver one source of truth. The power of the platform is in its ability to harness collaboration to generate a rich database of exciting new metrics and creative content for media stakeholders, players, betting partners and tennis fans globally.”